Brand Philosophy

the feel-good kids´ brand

Sustainable fashion

 

We are LMN3, the feel-good kids brand. Our name is inspired by a take on the word 'Elementary', because our products are modern, high-quality essentials that are designed to last. We create ethically made clothing and swimwear for kids aged 3-16.

We believe you should be able to dress your kids in a way that aligns with your values.

Dressing your kids can be expensive and time-consuming as they grow, so that's why our products are made to last. Each piece is built to withstand and work alongside their active lifestyle, designed to be passed down when they're outgrown.

The fashion industry - which includes children's clothing - is known for it's mistreatment of the natural environment and exploitation of workers.

That's why we didn't want to add to the problem, but instead be part of the solution.

In our collections, we only use low-impact materials, made from recycled, organic and natural fibres. Some examples you'll see are: organic cotton, lyocell, recycled polyester and regenerated nylon.

We have also banished all nasty chemicals from our process so the textiles are kind to your little one's skin.

At LMN3, you'll find zero pesticides, toxic dyes or hazardous substances - this is better for your kids and better for the water and soil.

We're also passionate about building slower, more conscious consumption habits, so we have just one core collection which evolves organically, avoiding overproduction and waste whilst encouraging thoughtful, intentional purchasing.

We will never claim to be 100% sustainable, because we know sustainability is a journey, and a learning process for us and for you. Instead, we make a pledge to take responsibility for our social and environmental footprint, always striving for more inclusivity and impact.

Sustainable fashion means so much more than just using eco-friendly materials - it’s stitched into the DNA of our entire brand, and we endeavour to help you navigate the landscape alongside us.

 

fabrics we use

Green fashion

 

According to the Fashion On Climate report, the fashion industry produces approximately 4% of all global greenhouse gas emissions...that's 2.1 billion tonnes! Around 70% of these emissions come from the production, preparation and processing of raw materials.

That's why developing a more sustainable approach to sourcing materials is so important for any fashion brand if we want to reduce fashion's impact on the planet. From organic cotton to Econyl, level up your knowledge about sustainable fashion by diving into this guide to the fabrics we use in our collections, and why.

organic cotton

For many of our tops, dresses and skirts, we decided to use GOTS certified organic cotton. The GOTS standard ensures that the cotton is not only grown in a way that honours the natural environment, but it also honours the hard-working farmers who grow it.

econyl

ECONYL® is the fabric we use for all of our swimwear, because we wanted to avoid extracting new plastic fibres such as virgin polyester and nylon. Instead, Econyl is made from reclaimed, recycled and regenerated nylon that turns waste found in landfills and oceans, such as deadstock fabric and fishing nets, into a high quality stretch fabric.

lyocell

Lyocell is the fabric we use to create some of our dresses and trousers in the collection. Lyocell is a plant-based fibre extracted from trees such as Eucalyptus or Bamboo. It is categorised as a 'man made cellulosic fibres' along with viscose and modal, because it is made by extracting and regenerating the cellulose from the plant. TENCEL is the brand name for the manufacturer that creates lyocell.

 

where we produce

Children's fashion made in Europe

 

All of our products are designed by us in Vienna, including our original prints.

Then, each batch is ethically made in Portugal in a GOTS and SMETA certified factory, so you can be sure that the people making your kids' clothes are treated with respect and paid a fair wage in a safe and healthy working environment.

We make our knitwear in neighbouring Italy, keeping our supply chains as short as possible. We are working exclusively with those who share our values of paying fair living wages, treating workers with respect, and providing safe, comfortable working conditions.

 

responsible packaging

Environmentally friendly materials

 

Our eco-friendly packaging is environmentally friendly and printed with water-based inks. Its made of resistant kraft paper that is 100% recyclable and biodegradable

 

 

re-use, re-purpose

Re-purposed materials for fashion

Reducing fashion's carbon footprint

 

 

 

our studio-vienna

LMN3 Studio in Vienna

 

At Lmn3, we have always been responsible for our social and environmental footprint. We strive to create nature friendly products and continuously improve our knowledge and production practices

 

Nature friendly manufacturing process